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That is right… 27.9 million small businesses in the US who are trying to figure out how to get more leads and more sales for their business.

And their old fashioned marketing tactics are no longer “working” like they used to… radio, tv, newspaper, and the billboard industry are all seeing declines in business.

Do you know what industry is on a rapid incline? Digital marketing and online advertising.

In fact, the digital marketing industry is increasing so rapidly, that there is a high demand for digital marketing consultants to help these 27.9 million small business owners to navigate topics such as: landing pages, pixels, sales funnels and email marketing.

The demand for marketing consultants and funnel builders has completely outpaced the new consultants coming online by 10 to 1. And this demand is not showing any signs of letting up anytime soon…

Why is that?

With an increase of small business owners starting up new Facebook Pages, putting up new Facebook Ads and attempting to capture leads; the competition for the market share is growing more competitive.

Therefore, the advertising and landing pages that worked last month, might not be working this month.

Think about it this way…

In the past, you shot 1 video, recorded 1 radio commercial, put up 1 billboard, and then as a business owner, your only responsibility is to pay the bill every month to keep the advertising up.

Today, these same business owners are finding it more difficult to advertise online because it is so simple. Those of us who market online can have new promotions online in minutes, not months.

In order to stay on top, the small business owner has two choices: A) Learn how to become an expert digital marketer or B) hire a consultant or funnel builder to create leads and sales.

Ok, so the demand is there… now what?

Here is the secret sauce for Funnel Builders & Funnel Closers: We can template the sign up pages and the processes then go out and resell the same marketing package over and over again.

How do YOU capitalize on this massive opportunity?
Step 1: Join the Funnel Closer program
Step 2: Pick a niche small business and plan to sell funnels
Step 3: Use the Funnel Closer job board to find a builder
Step 4: Offer your packages to the small businesses in your niche

That is it! You don’t need to learn how to code, or learn graphics. Simply join the program and hook up with a funnel builder who can be your fulfillment team and that is it!

There are over 300 funnel builders ready to get started working with you!

Words can make you rich.

They can make you feared, respected, hated and even loved.

The truth is, knowing how to use your words to manipulate how your message comes across is just as critical of a skill as face-to-face sales.

You see, there are really only 3 things you need to have for a successful business, especially online.

Thing #1: You need traffic (Facebook Ads, Google Ads, Email Drops, Etc)

Thing #2: You need to convert that traffic somehow (Landing Pages, Lead Forms, Applications)

Thing #3: You need to fulfill on your promise (whatever your product or service is)

The thing is, you can be a master at generating traffic but if you’re sending them to a page that doesn’t grab your prospect by the shirt collar and make them want to buy every single thing you have, then you’re wasting your time and precious advertising dollars.

However, if you develop the learnable skill of turning words into money, you’ll never be broke.

To help you on your journey, here are 2 formulas you can follow:

Formula #1: AIDA

Formula #2: The 4W Rule

You’ve probably already heard of AIDA.

It stands for attention, interest, desire, action.

Your advertising needs to capture their attention, peak their interest, get them to desire having it in their lives and then take action to buy it.

The second formula (The 4W Rule) is actually fairly straightforward and works like a charm in emails.

I picked it up after Frank Kern mentioned how John Carlton helped him write a sales letter using a formula similar to this.

You start by telling them What you have to offer, Who the product is for, What they’re going to get and finally, What they need do next to get the product.

You Vs I

“You need to clean up your room”

“You just think money grows on trees”

“You’re always at work and never spend time with your family”

Those are “you” statements.

They are statements which take no accountability or ownership on behalf of the person saying it.  

Instead, they blame and accuse the person on the receiving end.

In marketing, relationships, and in general conversation…

… using “you” statements in that manner will make the person on the receiving end feel more defensive and resistant to your message.

And if you know anything about sales, that’s the last thing you want to happen.

Right?

Right.

So… if you’re going to use this “you” word, then make sure it makes them feel good.

Stuff like, “you’ll love how you feel after you try this product“ is a better use of the word “you”.

“I” statements take responsibility and accountability.

The thing is, when you’re writing advertising copy, you want to use “you” statements more than you do “I” statements.

Why?

The answer is simple.

People only care about themselves and if you start talking about yourself before they even know you, they will click off and you’ll lose them.

So, use the word “you” as much as possible, but in a way that makes your prospect feel either positively influenced or, negatively affected because they didn’t buy your solution.

Follow the advice in this article and I promise, you’ll see better results than ever before.

Keep kicking ass,

Carlos Redlich

P.S. If you want more cool advice like this, subscribe to everything you see here at FunnelCloser.com.

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For seven years now, I’ve been working via the Internet. I’ve created programs, written books, hosted events and done hundreds of webinars. Most of these have been centered around what’s called a “sales funnel.” Since you are a reader of this blog, you probably know what a sales funnel is, but most business owners have no clue.

This means there’s a wide open market you can tap into that is right at the tipping point of momentum.

A new dot com bubble is happening and the fact that you’re reading this article means you have a chance to cash in on it. This bubble requires no money up front, no tech skills and you don’t even have to generate your own leads in some cases.

In this video, I’ll quickly explain the process, how you can learn more and cash in on this up-and-coming land grab for sales funnels. You can see the entire training here at www.funnelcloser.com